How to Purchase Telegram Advertising: A Complete Guide for 2025
Telegram has become one of the most dynamic platforms for digital communication and community engagement. With over 900 million monthly active users, it is also a growing hub for marketers and brands seeking a privacy-respecting, high-engagement advertising solution. If you want to advertise your brand, product, or want to Telegram’s vast users list, here’s everything you should know about how you can telegram ads pricing.
🔹 Types of Advertising on Telegram
There are two main approaches to advertise on Telegram:
Official Telegram Sponsored Messages
Unofficial (organic) promotions through influencer partnerships, channels, and bots
✅ 1. Buying Official Telegram Sponsored Messages
Telegram's official advertising system — called Sponsored Messages — allows you to publish short ads in large public channels (1,000+ subscribers). These ads are:
Text-only
Displayed towards the bottom of channel posts
Contextual (determined by channel topic)
Shown to all users with the channel
Not according to personal data or user profiling
🔸 How to Purchase Sponsored Messages
To buy official ads:
Step 1: Visit the Telegram Ad Platform
Go on the official Telegram Ads portal:
👉 promote.telegram.org
Step 2: Create an Account
Log in utilizing your Telegram account.
Accept the platform’s ad guidelines and terms.
Step 3: Fund Your Account
Add funds using accepted payment methods (including crypto in some regions).
Minimum deposit may vary depending on location and campaign goals.
Step 4: Create Your Campaign
Choose your target language and channel topics.
Write your ad text (usually 160 characters max).
Define a click-through link (if applicable).
Step 5: Set Budget and Schedule
Choose your bid amount (cost per 1,000 impressions – CPM).
Set campaign start/end dates and daily limits.
Step 6: Submit for Review
Telegram will research your ad.
Once approved, it goes live in relevant public channels.
🔸 Key Notes:
Telegram doesn't allow ads in private groups or personal chats.
Ads will not likely appear for Telegram Premium users.
All ads are at the mercy of content policies.
✅ 2. Buying Ads Through Channel Partnerships
Outside with the official system, Telegram advertising can be achieved through partnerships with channel owners and influencers. This is a popular selection for crypto projects, startups, entertainment channels, and digital services.
🔸 How It Works:
Find relevant Telegram channels with your niche.
Contact the channel admins directly.
Negotiate pricing for:
Post mentions
Pinned messages
Banner placements
Giveaways or sponsored content
🔸 Where to Find Channels:
Use tools like TGStat, Telemetr, or Combot to search for high-engagement channels.
Telegram search or Reddit/Telegram marketing forums also can help you will find partners.
🔸 Example Pricing:
$10–$50 per post for small channels (1K–10K subscribers)
$100–$1,000+ per post for giant niche channels (50K+)
Prices depend upon niche, region, and engagement rate
✅ 3. Advertising Through Telegram Bots or Mini Apps
You can also build or sponsor interactive bots or Mini Apps inside Telegram:
Create a branded bot with automated messages and features
Use Mini Apps to market services like bookings, shopping, or tools
Pay bot developers to incorporate your offer of their projects
This strategy is more technical but offers high customization and better interaction.
✅ Tips for Telegram Advertising Success
🎯 Target the right audience: Choose relevant channels for the niche
🧠 Keep messages simple and easy clear: Telegram users prefer direct value
🔍 Track performance: Use UTM links or shorteners to observe clicks and conversions
🧾 Comply with Telegram’s rules: Avoid spam, scams, or misleading offers
💬 Engage with the neighborhood: Be available for questions and support in tangible time
Purchasing Telegram advertising is a brilliant way to reach engaged, privacy-conscious audiences — especially in industries like tech, crypto, education, and ebooks. Whether you go through Telegram’s official Sponsored Messages platform or work directly with channels and bots, the main element to success is apparent targeting, authentic messaging, and consistency.